New market entry
Triggered by adding new revenue streams via geographic expansion, new lines of business, customer segments, routes to market, adjacent product lines/propositions
Engagement deliverables:
Quantification: market size, profitability, growth scenarios (3, 5, 7 year projections); documentation of growth drivers, levers assumptions and rationale
Geographies: ease of market entry—economic health; government stability; regulatory environment; favourability to foreign entrants
Competitive analysis: sectors, players, growth/profitability, business models, propositions, capabilities, partnerships
Opportunity screening and short-listing criteria, data books, and process
Why to play, right to play, where to play options definition and selection
Entry strategy options—e.g. greenfield, partnerships/JV’s, acquisitions & potential candidates
Detailed business cases, including capital requirements, OPEX/CAPEX spends, capabilities required, roadmap
Roadmap, recommended project structure, milestones, critical path
